Our label and packaging printing market situation and strategy of

Perhaps many sectors of the printing industry are worried about the future, but the packaging and label printing certainly not one of them. There are two reasons. On the one hand, technological developments continue to push forward the development of the quality of packaging. By generating to India after the production process, the past few years there has been a lot of advantages. On the other hand, manufacturers and retailers are constantly looking for ways to produce high-impact packaging sales.

Mass market, luxury market

According to the research Waterhouse "2013--2017 development potential of China's packaging industry, research and investment valuation report" shows that the consumer packaging market is divided into two partially overlapping market segments, luxury packaging and mass packaging, its impact on different aspects of the packaging . In the mass packaging, mainly focusing on the use of the product packaging or display packaging, in a supermarket or department store, in its separate area with other similar products, which can push the user's purchase decisions. The degree of concern on the retailer, the product does not need to provide the main support in daily business. Unless you want to carry out some kind of joint promotions, retailers were the only product on the shelves, marked price, the package to win customers.

Luxury packaging at the point of sale should be influential, but emphasized that the buying experience. Apple iPad buyers enters the store, the advance on the concept of this product, which was due to his lifestyle based on brand image, for decades has been carefully cultivated by the manufacturer before. Once at the point of sale, packaging must confirm these expectations, home open product packaging, the user needs to feel that he made the right decision at the time of purchase. Apple perfected this "unpacking ceremony", so as multiple YouTube clips shown.

Therefore the importance of packaging in both markets have been soaring, this trend may not be quickly reversed. The fact that this is quite different, because in the end there will not be aimed at the consumer market companies can not afford to invest in the packaging of goods.

Technological progress

According to the research Waterhouse "2013--2017 development potential of China's packaging industry, research and investment valuation report" shows that from the technical terms, almost no branch of the printing industry will be like packaging and label printing to produce so many changes. In the new trend, the most important thing is digital printing in various forms in progress. In the creative phase of the new software solutions utilizing cloud computing helps improve collaboration among all parties involved. New visualization tools to create packaging solutions in the creative designers and developers to provide technical support.

The new offset has been further improved in terms of quality, the new digital presses may be short-run printing, personalized packaging as possible. In the printed product finishing and finishing aspects of technological development also makes new applications possible. In the tag field for a long time there to digital printing, personalized labels more development trend. Processing RFID tags are becoming increasingly important, and printed electronics industry is constantly evolving. The industry has now left the laboratory, the final processing for the market to use the product and be profitable.

Best Design

Creativity is the first step of production. In the past few months, the success of cloud computing - which is digital content distribution on the Internet and work - has to bring several innovative packaging design. For example, Chili publishing company in the 2012 drupa show ChiliPublisher third edition of the software, which is characterized by new 3D folding module allows packaging in the design phase visualization. Of course, which in the past we had the right 3D software packages can do it, but the designer to use these applications require a very steep learning curve, but using a similar interface ChiliPublisher desktop publishing software program.

At the same time, users or people can access design collaboration through the cloud or use the phone application. Other companies demonstrated a suitable solution, some of the files uploaded to the server, some design itself is documented online. These include such heavyweight companies, such as Adobe. Rite Pantone at drupa show PantoneLive. This is a new cloud computing applications, to ensure that the printed color match with the company's logo can be output on any possible printing materials, both in fine coated paperboard or cardboard in brown.

For service providers, these new tools provide the user more closely linked to the opportunity and a chance to provide deeper views.

Personalise

Folding carton industry is still dominated by offset and flexo come, which will remain for some time. Anyway, a lot of manufacturers are at Drupa provide the ability to handle heavy grammage paper and cardboard for large format printing business. For example, Ryobi and Miyakoshi joint exhibition with pre-printed B2 format sheetfed presses, it can be printed cardboard, which uses a LED and a liquid toner. Fujifilm JetPress720B2 ink-jet system introduced four years later also market a. These new printers were originally printed 1000 following short-run printing and design, which can also take advantage of the flexibility of having the best advantage. However, for long runs, the flexo and offset printing is still dominant.

However, label printing, digital printing is growing significantly. For example, the company exhibited Heidelberg Heidelberg LinoprintL is a short version of the high-quality labels with variable content and variable printing films and economical design models. It is an on-demand ink jet system suited as smart labels, security printing, traceability labels such future applications. HP digital presses exhibited Indigo30000 is a sheet-fed printing system for printing folding cartons, primed device on-line and can handle substrates 600μm thick of. Other manufacturers are also facing this area deliver high-quality digital presses, most inkjet.

Fine results

For the field of luxury packaging, manufacturers eager to take advantage of a variety of finishing effects, from hot foil stamping and embossing to polish.

The main trends in this area is digital printing finishing is attracting attention. A few years ago, finishing digital printing products are strictly limited, now almost all forms of finishing can be achieved in digital printing. For example, the transparent ink manufacturer Scodix Israeli company can make digital printing in a single pass printing process is completed or bright varnish finishing effects.

In later years, the packaging market will provide exciting new products in the packaging, thanks to the development of innovative technology and packaging design staff, for them, this is the part that everything eventually reached.

The United States has two high-tech companies --3D Systems and Stratesys in the 2012 share prices rose sharply, which in Nasdaq-listed Stratesys increase of 157.8%, 3D Systems stock on the New York Stock Exchange increased by nearly 2.5 times. The increase over the same period the Nasdaq index and the New York Stock Exchange composite index were only 10.7%, 14.0%. The two US companies is the increasing material manufacturing originator.

According to the US Department of Energy estimates, increase material manufacturing methods reduce manufacturing methods currently in use than machine tool cuts the material more than 50% energy saving, reduction of manufacturing methods will therefore replace a profound impact on the future of the manufacturing sector and become a new economic growth point.

Industry changes "leader"

January 18 this year, the State Council State Technological Invention Award will be awarded to the team of laser technology in the Air "aircraft alloy integral component of large and complex laser forming technology", the technology that is a titanium alloy powders 3D printing technology, which enables the successful development China has become the country after the United States, the world's second master alloy aircraft structural parts laser rapid prototyping technology. In fact, 3D printing for many industrial development has brought unprecedented opportunities is one of the important reasons for this technology is so interesting. According to the US increasing material manufacturing technology roadmap for the next 10 to 12 years, increasing material manufacturing technology will be the aerospace, automotive, medical and consumer electronics products, such as innovations in core industries have a huge push, and other industries, including the military, dentistry, jewelry game incarnation, collectibles, construction, furniture, home accessories and toys, will also benefit from increasing material manufacturing technology development.

Aerospace: Aerospace industry wants a lightweight, high strength, and even conductive member, is studying manufacturing materials meet the requirements, and the development of materials and technology standards to ensure the quality and consistency of the machine and building components. According to the US Northrop Grumman forecast, if the right material, in the company's military aircraft systems have 1400 members can increase material manufacturing techniques. 3D printing of various metal parts will become common configuration of the aircraft in the next 10 years.

Military: Many military products are high-value, complex and a small amount of production. Some are customizable, require continuous replacement parts, such as unmanned aerial vehicles (UAVs), military equipment and armored light weight, portable power equipment, communications equipment, ground robots, etc. These components will most opportunities into 3D printing manufacturing methods. Expected in the next 10 to 12 years, the military will be one of the main users of 3D printing technology.

Cars and motorcycles: 3D print in a vehicle parts manufacturing in the use of the opportunity is huge, especially for the production of high-end professional-level small car parts. Currently, companies such as Bentley and Land Rover have demonstrated that the use of 3D printing technology to produce small complex parts is feasible. Similarly, including cars and motorcycles, including the racing industry will greatly benefit from using 3D printing to design a helmet ways.

State Administration for Industry and Commerce, the Central Propaganda Department and other departments recently to thirteen in 2013 rectification of false and illegal advertisements were deployed to determine the focus of special rectification ad category, key areas and key advertising medium.

The special relationship between people's health and safety regulation would endanger the health of minors and violations of the law are prone to advertising as a key category, the masses complaints focus, the high rate of illegal advertising as a key area of ​​the region, the metropolitan Newspapers, TV channels and provincial television (city) the following newspapers, radio stations, television stations, and the network as a key advertising medium, timely investigation of false and illegal advertising.

In the renovation of false and illegal advertising special operation last year, the country's industrial and commercial system increased the medical, pharmaceutical, health food, cosmetics, beauty services, advertising regulation and law enforcement, and strengthen supervision of new media advertising, has dealt with all kinds of advertising about 40,000 illegal cases.